America announces facial recognition at Arena Independencia
America Soccer Club takes important steps towards the forefront of innovation, and adapts to the requirements of the new General Sports Law in Brazil, which determines the implementation of biometric monitoring in stadiums with capacity for more than 20 thousand people by June 2025. Advanced technologies of facial recognition access control and high-performance dynamic QR code will be inaugurated at Arena Independencia, in the game against Novorizontino, this Saturday (27). Soon, the entire access system to Arena Independencia will undergo a technological upgrade, and facial recognition modules will be gradually implemented in all sectors of the stadium over the next few months, ensuring greater agility in access.
“The implementation of facial recognition and dynamic QR Code at Arena Independencia offers America a more efficient and secure way to manage fan access and identification. This helps improve the fan experience, ensuring a faster and more streamlined entry process, as well as increasing security at the stadium. The implementation of these innovations is aligned with America’s vision for the future, which seeks to use technology to improve all aspects of the fan experience and meet the legal requirements of the General Sports Law. By adopting advanced identification and access solutions, the club demonstrates its commitment to modernization and excellence in providing services to its fans”, highlights Renato Drummond, América’s Financial Administrative Director.
The comprehensive set of solutions will rely on high-performance technologies powered by Imply®, a leader in the segment in Latin America. Imply® Eleventickets brings together the best and most complete tools to modernize fan experiences and management. In addition to integrating ticket sales, membership management and access control into a single platform, Imply® ElevenTickets meets all the requirements of the Safe Stadium Project. “We are working together with the Federal Government and CBF, our objective is to contribute to Brazil becoming a global reference in the security of sporting events” comments Sergio Meinhardt, Operations Director at Imply®️.
Through the partnership with Imply® ElevenTickets, América affirms its leading position in the use of innovative technologies. The initiative aims to ensure greater comfort, practicality and efficiency for fans, members and visitors who visit Arena Independência, in addition to raising safety standards, maximizing the club’s digital transformation and optimizing operational processes.
“The distinguishing features of Imply® ElevenTickets technology include its reliability, accuracy and ease of integration with America’s existing systems. Furthermore, Imply® ElevenTickets offers complete and personalized solutions that meet the club’s specific needs, from facial identification to the generation and validation of dynamic QR Codes. Its experience and reputation in the market are also strong points that can be highlighted,” emphasizes Renato Drummond, Administrative Financial Director of America.
Tironi Paz Ortiz, CEO Founder of Imply® explains about the adoption of the system: “The adoption of facial recognition marks a pivotal moment in the evolution of Brazilian clubs. This cutting-edge technology revolutionizes the fan experience, offering seamless and expedited access. With just a glance, fans can enter without the hassle of physical media or cards, with validation occurring in under a second.”
As Fabiano Horn, Technology Director at ElevenTickets Imply®, explains: “Our facial recognition system has the highest technology on board to prevent fraud. With live detection and validation through the government database, fraud is practically impossible. This is the best access system to guarantee effective security.”
The club will use Imply®️ ElevenTickets platform to facilitate facial registrations remotely, through the Onda Verde App, available in the AppStore and GooglePlay stores, thus generating more convenience for fans. And for increased access security, tickets for all sporting events at Arena Independencia will be made available through the Eleven Wallet app, with dynamic QR Code technology. With the App, available in the AppStore and GooglePlay stores, it will be possible to easily transfer all purchased tickets to your smartphone. In addition to promoting sustainability by eliminating the need to print paper tickets, dynamic QR Code technology increases security, helping to prevent fraud and exchange rates. Digital tickets are protected by encryption, use tokens and various anti-fraud technologies. This way, the public can access events with the peace of mind of knowing that their tickets are safe on their smartphones.
Imply®️ ElevenTickets is a leader in providing Ticket Sales, Membership Management and Access Control technologies and services for the most innovative Federations, Clubs, Stadiums and Arenas in Latin America. In addition to having clients such as Conmebol and FIFA on its portfolio, the company was a pioneer in internet ticket sales for soccer in 2007, and in 2012, it already implemented the Safe Stadium Project in Chile. In 2023 alone, 8.5 million tickets were sold, and 611 games were operated in 16 championships, for 14 clubs.
