Arena das Dunas modernizes access with Imply® Facial Recognition
Recognized as one of the most technologically advanced stadiums in Brazil, the Casa de Apostas Arena das Dunas takes another major step in innovation. Majestic, the multi-purpose complex showcases its modern and futuristic architecture in the heart of Natal’s urban center, the capital of Rio Grande do Norte. Strengthening a partnership that began in 2014 with the Access Control operations during the FIFA World Cup in Brazil, Imply® once again delivers its cutting-edge technology to drive the modernization of the complex. The more than 30,000 visitors the Arena can accommodate now benefit from the safety and convenience of the Imply® Facial Biometric Recognition System.
Imply®’s Facial Recognition System employs advanced algorithms to analyze hundreds of unique facial points, ensuring a 99.9% accuracy rate in under one second—from identification to access release. In addition to offering unmatched agility, this technology significantly reinforces security by making tickets personal and non-transferable, thus hindering unauthorized resale practices. Integrated with the clubs, the system allows fans to register their facial biometrics online at the time of purchase, making the process even more practical: the fan’s face becomes their credential.
“It is part of the modernization project to bring high technology to the visitor. Identification through Facial Recognition delivers this from the moment fans arrive at the stadium. The equipment ensures smoother fan access, promoting the mobility and agility that a modern arena requires. More than just an innovative project supported by cutting-edge technology, security is a decisive factor in adopting this system. Imply® offers secure and efficient management, integrating with official security agencies’ databases—a differential that elevates our security standards. Without a doubt, Imply® plays a key role in the modernization and technological innovation project of the Casa de Apostas Arena das Dunas.” — Ricardo Carvalho, President of Casa de Apostas Arena das Dunas.
Technology serving security
This innovation raises the standard of safety and convenience in arenas. Using high-precision cameras and artificial intelligence, the system performs recognition based on unique biometric features, comparing them with pre-registered data. This eliminates the need for physical tickets or cards. For the public, the main advantage is the streamlined access: authentication is completed in seconds, reducing queues and avoiding crowding at entrances. The result is a more comfortable, agile, and secure experience, especially at large-scale events like matches, concerts, and cultural performances.
Quick and Easy Registration
Facial Biometric registration is online, simple, and intuitive. In just a few steps, your registration will be complete, ensuring faster and more secure access. Just visit https://casadeapostasarenadasdunas.eleventickets.com/ and follow the instructions.
About Imply® Tecnologia
Imply® Tecnologia is recognized as one of the top tech companies in Brazil. With over 20 years of experience and presence in more than 125 countries, the company stands out for developing customized technologies for innovative brands.
A leader in Latin America in ticketing technologies, membership management, and access control for sports events, with extensive experience in major events and premium attractions, Imply ElevenTickets is an all-in-one solution integrating tools and services to manage events and attractions in one place. Its access control technology is already present in dozens of stadiums worldwide, with facial recognition operating in venues such as Arena Castelão, Arena Fonte Nova, Arena Independência, Estádio Beira-Rio, Estádio Ilha do Retiro, Estádio São Januário, and Ligga Arena. Learn more at: https://imply.com/engb/access-systems/