In the heart of northeastern Brazil, Teresina stands out among the region’s capitals for its vast green areas. This is the reason why the capital of Piauí state is nicknamed the “Green City.” In continuous expansion, Teresina is a hub of development that combines tradition, hospitality, and constant modernization. In this context, and on one of the city’s main avenues, Brasê was inaugurated. A gastrobar that blends fine dining, a modern and innovative atmosphere, and a happy hour touch, perfect for bringing friends and families together.
Brasê’s Marketing Director, Lucas Lopes, highlights the importance of the project and the partnership with Imply® for the success of the business: “With this project, Brasê aimed to reinforce its positioning as the largest entertainment complex in the city. For that, we chose a differentiated entertainment option that would go beyond gastronomy and, at the same time, create unique moments for families and friends. The Imply® Bowling Lanes complement the modern and exclusive experience for our audience, making Brasê a reference as a place for gatherings, memories, and great experiences.”
With 8 Imply® Bowling Lanes, the venue becomes a reference point in one of Teresina’s most valued neighborhoods. The Imply® Bowling Lanes are perfectly aligned with Brasê’s proposal for sophistication and exclusivity. Equipped with the most modern features in the segment, they bring the very best in innovation for high-level entertainment. LED lighting makes the design and experience even more stunning. The immersive game proposal, along with the interaction provided at each throw, places Brasê at an advanced level in technology and innovation.
The Imply® Evolution Bowling Show Interactive Platform, present in the Bowling Lanes, uses artificial intelligence to project 3D visual effects that interact in real time with the lanes and balls, transforming each throw into a unique experience. Lane mapping with animations and responsive effects on the balls create an immersive show and unforgettable moments for players.
The perfect blend of cutting-edge technology and exclusive high-standard entertainment
Lucas Lopes also highlights the excellence of the Imply® Bowling Lanes, which align with Brasê’s concept: “We were seeking quality, innovation, and reliability. Imply® presented us with state-of-the-art technology, already recognized, that ensures safety, durability, and an interactive and modern gaming experience. It was the ideal choice to align with the standard of excellence that Brasê proposes to deliver. The lanes offer next-generation technology, with an intuitive digital system, sophisticated design, and features that elevate the customer experience. Moreover, Imply®’s support and credibility were fundamental to guaranteeing the best delivery for our audience. Thus, we expect to further increase customer stay time and satisfaction, offering exclusive entertainment in the region. The lanes strengthen our competitive edge, add value to the brand, and turn each visit to Brasê into a complete experience of gastronomy, leisure, and social life.”
Bowling: the experience that transforms bars and restaurants into complete leisure and entertainment destinations
Integrating a Bowling Lane into the environment of bars and restaurants is much more than offering an entertainment option: it is about creating a complete experience that combines fun, gastronomy, and socializing in a single space. Customers are not just looking to eat or drink, but to live memorable moments that make them return and recommend the place. Bowling fits perfectly into this context, as it attracts groups of friends, families, and companies looking for a dynamic and interactive space. This way, the business gains more competitiveness, increases customer stay time, and strengthens its value proposition in the market.
Besides the direct impact on satisfaction and loyalty, Bowling opens new profitability opportunities for bars and restaurants. The activity increases the average ticket per customer, as players tend to consume more during their stay. It also enables corporate events, birthdays, and gatherings, ensuring extra revenue and more traffic on slower days. By transforming the venue into a social hub, establishments gain a unique advantage that is hard for competitors to replicate. Investing in Bowling is also investing in a more attractive, sustainable business connected to modern entertainment trends.
Learn more about how Imply® Bowling can transform your business. Visit: https://imply.com/engb/bowling-and-entertainment/
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