37th Oktoberfest of Santa Cruz do Sul ends successfully

After 14 days of the biggest German party in Rio Grande do Sul and the third biggest in the world, the 37th Oktoberfest Santa Cruz do Sul ended on the 23rd with approximately 350 thousand visitors that made the edition a success. In all, there were 130 exhibitors, 400 attractions, 10 national shows and approximately 40 gastronomy points.

Imply® Technology has been present for more than a decade at Oktoberfest Santa Cruz do Sul. To seal the long partnership, this year Imply® was the Gold Sponsor of the event, with the objective of valuing the regional culture. Since 2010, the event has been using Imply® technologies, through the Eleven360 platform, which offers several intelligent tools to optimize the management and operation of this great event.

“We had fantastic service and attention from Imply®. The operation worked as it should, and the audience experience was impeccable. Many thanks to the entire Imply® team for their dedication”, says Fabio Borba, president of ASSEMP, the organization that promotes Oktoberfest Santa Cruz do Sul.

Facilitated experience

The set of technologies and services of Imply® Eleven360 Platform guarantee the maximum quality in the experiences of the public and the organizers.

Imply® ElevenTickets made available multiple integrated sales channels. To avoid queues, visitors had the option to buy their tickets online. After the acquisition, visitors were able to access the event using their smartphone with the QR-Code. In addition, tickets were also available at POS’ at the box office.

Through Imply® ElevenAccess, Oktoberfest Santa Cruz do Sul had an intelligent access control solution, ideal for a high flow of public with ultra-fast validation. In addition, the event featured ElevenStaff services, with trained and qualified professionals for in-person and remote assisted operation during the event. In this way, the management of the event supported several tasks for the success of operations.

Innovation for event organizers

For organizers, modernizing and facilitating management is the main benefit of using Imply® Eleven360 platform. Managers have accurate and 100% centralized information about the entire operation, with Dashboards, Reports, Graphics & Monitoring in real time via the internet.

With the platform technology, it is possible to save time and resources by automating back-office processes. As with the Oktoberfest in Santa Cruz do Sul, Imply®’s high-performance infrastructure is prepared to handle high volumes of traffic, optimizing the experience and improving customer satisfaction.

Imply® is pleased to contribute innovation, providing a high standard of service to the public. The success of the Oktoberfest in Santa Cruz do Sul shows that investing in technology allows to deliver unique experiences.

Learn more about our technologies at: https://imply.com/engb/access-systems/