Arena das Dunas inaugurates Imply® LED Displays with the best resolution among Arenas in Latin America

With modern and bold architecture, Casa de Apostas Arena das Dunas is strategically integrated into the urban landscape of Natal. With a capacity of over 30,000 people, the multi-purpose complex is recognized as one of the most advanced stadiums in Brazil. Reinforcing its commitment to innovation and excellence, the Arena has just taken another step in its technological evolution with the installation of two new Full Color LED Panels developed by Imply® Technology.

Measuring 87.5 m² and featuring 3,785,600 LEDs each, the Full Color Panels offer an extremely high level of visual quality, even under direct sunlight, ensuring superior resolution, intense brightness, and vibrant colors. With over 280 trillion colors, they provide an unparalleled visual experience for the audience. Whether displaying scoreboards, high-definition videos, or live images, every detail is delivered with stunning clarity. While FIFA recommends the use of P20 resolution panels in stadiums and arenas, this solution goes far beyond: with P4.81 resolution, it delivers four times the required definition. It is one of the most advanced technologies on the market, ensuring maximum visibility, visual impact, and an immersive experience for the public.

“The Arena now features the most advanced image technology available. Fans will experience greater clarity, more brightness, and exceptional image visibility from any point in the stadium,” says Arena Operations Director Mateus Gurgel. The LED Panel upgrade is part of a strategic set of actions to establish the Arena as a national reference in technology and modernity, as explained by Ricardo Carvalho, President of Casa de Apostas Arena das Dunas: “Our goal is to transform Casa de Apostas Arena das Dunas into a benchmark of modernity, with a focus on technology and innovation. The panel upgrade reinforces this commitment, as the new equipment offers ultra-high definition, superior image quality, and a display area of nearly 90m², ensuring greater visibility and visual impact. Imply® delivered more than just technology: it led an agile and efficient negotiation, as well as a schedule that best met our needs. This solidified its role as a strategic partner in the modernization process of Casa de Apostas Arena das Dunas.”

Arena das Dunas and Imply®: a successful partnership

Since its inauguration in 2014, Arena das Dunas has relied on Imply® Technology to ensure safety and efficiency through the Access Control Platform, which was operational during the World Cup and proved its performance in major events. “We are proud to celebrate another milestone in Imply®️’s innovation journey with the installation of the new Full Color LED Panels at Casa de Apostas Arena das Dunas. This project represents not only the delivery of one of the most advanced technologies with the best resolution among Latin American Arenas, but also the strengthening of a long-standing partnership with one of Brazil’s most iconic stadiums. Every detail of this project was designed to meet and exceed the highest international quality standards. The result is a solution that enhances the experience of fans and visitors and positions Casa de Apostas Arena das Dunas as a modern reference in the national sports scene. We thank you for the trust placed in Imply®️. We remain committed to developing technologies that propel our clients to new heights,” adds Tironi Paz Ortiz, CEO and Founder of Imply® Technology.

Technical Specifications of Each Panel

• Height: 12.50 meters

• Width: 7.00 meters

• Area: 87.5 m²

• Pixel Pitch: 4.81 mm

• Number of LEDs: 3,785,600

About Imply® Technology

Imply® Technology is recognized as one of the leading technology companies in Brazil. With over 20 years of experience and presence in more than 125 countries, the company stands out for developing customized technologies for innovative brands.

The LED Panels developed by Imply® are highly versatile and offer a flexible range of functionalities for countless applications. By combining expert consulting, cutting-edge hardware, intuitive software, operational services, and extensive experience, Imply Technology is a national reference in LED Panel solutions, promoting digital transformation and modernizing brand communication.

Imply® Full Color LED Panels are developed with state-of-the-art technology to maximize the power of visual communication. With high resolution, wide color gamut, and elevated brightness, they ensure striking images even in outdoor environments. More than just displays, Imply® Panels are strategic tools to attract attention, generate engagement, and strengthen brand presence. Learn more at: https://imply.com/engb/panels-informative/