Boliche do Avião inaugurates Imply® Lanes in Minas Gerais, Brazil
A brand-new and innovative business has officially “landed” in Contagem, Brazil: Boliche do Avião. With 12 incredible Imply® Bowling Lanes, the establishment offers the best in entertainment, gastronomy, and technology in the Metropolitan Region of Belo Horizonte. “The bowling alley provides the pleasure of bringing happiness and moments of relaxation to the entire family, turning every throw into a new experience,” says co-owner Max Well Araujo.
The business is located at Shopping do Avião, a well-known spot in the region, literally featuring an airplane on the roof. The aircraft (a Boeing 737-200 from the 1960s) was one of the first of its kind to fly in South America, served as a presidential plane between 1976 and 2010, and is undeniably a historic landmark of the city.
The aircraft not only gives its name to the shopping center but now also to the new entertainment venture within the mall. Boliche do Avião is equipped with 12 Imply® Bowling Lanes, ensuring fun for all ages with an intuitive interface and breathtaking visuals! The LED lights are a spectacle on their own, dazzling the eyes and making the games even more thrilling.
This aspect is highlighted by Araujo: “We chose Imply® for the modernity of the lanes, the striking lighting, and the ease of use for all players. What impressed us most about Imply® was the operational simplicity and quick customer service. Our grand opening was sensational, you could feel the happiness of the players with every throw. The bowling alley comes to further modernize our space, valuing the true owners of the business: our customers,” he adds.
Together with partners Rômulo Neto and Wallace Augusto, Araujo celebrates the evident success of the establishment, just days after its opening. After all, every throw turns into a special memory with Imply® Lanes, crafted with the most modern solutions on the market and cutting-edge technology. With just a few touches on the interactive kiosk, players can personalize the game, choose emojis to join the fun, select game options, view scores, and rankings—all quickly and easily.
The incredible bumper system also allows beginner players and children to have better chances of scoring a strike! When activated, the barriers prevent the ball from falling into the gutters, guiding it towards the pins. This makes the game even more inclusive and fun for everyone.
Boliche do Avião is also equipped with a top-notch kitchen and a spectacular food court. Comfort is guaranteed with the Imply® Furniture line installed on-site, featuring ergonomic sofas and tables perfect for moments of fun with family and friends. After all, a venture of this size deserves all the first-rate solutions that are the hallmark of Imply®.
Imply® Bowling: A Success Story
A globally growing market, bowling generates more than $11 billion annually, becoming increasingly synonymous with profitability. Imply®’s two decades of experience in this sector provide the expertise needed to create successful businesses in partnership with our clients worldwide.
We have a team of specialists ready to work on every step of the process: planning, architectural design, manufacturing, installation, training, consulting, after-sales, and upgrades. Thousands of Bowling Lanes with our signature are installed in hundreds of countries across five continents.
Bowling is the right bet to increase your audience engagement, dwell time, revenue, and customer return rate. Perfect for birthdays, events, and happy hours, Imply® Bowling Lanes ensure your visitors experience the “WOW Effect,” with incredible colorful, animated, and interactive visual elements.
Your business deserves the best, and that’s why our equipment is designed to be super-intelligent, safe, and easy to use. We adhere to strict international quality standards and strive to exceed the expectations of each of our clients. The bold design is the “cherry on top,” creating an excellent and modern look. Every element is carefully thought out to ensure the success of your business. Contact us, and let’s create extraordinary experiences together.
Learn more about the creation process: How to Set Up a Bowling Alley: Complete Guide: How to Start a Bowling Alley Business | Imply® Technology
