Casa de Apostas Arena Fonte Nova, recognized among the most modern and versatile stadiums in Brazil, has just reached a historic milestone in innovation and security. During the Bahia vs. Grêmio match, valid for the 2026 Brazilian Championship, on Sunday, May 17, 2026, the Arena surpassed 1 million accesses completed using the Facial Recognition System developed by Imply® ElevenTickets. This achievement consolidates the arena as one of the leading national references in technology applied to the public experience at sports and cultural events.
Located in Salvador, Bahia, Arena Fonte Nova has a capacity of more than 48 thousand people. Since November 2013, the stadium has used the Imply® Access Control System, including its operation during the 2014 FIFA World Cup, for which it was one of the official host venues. Over the years, the complex has continuously invested in intelligent solutions to raise standards of security, agility, and operational efficiency.
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Since the implementation of the Imply® Facial Recognition System in June 2025, more than 100 validators have been operating at the arena entrances. Since then, it has provided fast, secure, and fully automated access.
The milestone of 1 million validations reinforces the success of Arena Fonte Nova’s digital transformation. It also highlights the public’s trust in a modern, practical, and seamless access experience. With Imply® technology, the fan’s face becomes their own credential, eliminating the need for physical tickets and helping reduce queues and crowding at entrances.
Cutting-edge technology transforming experiences
The system uses artificial intelligence and high-precision cameras to identify users within seconds. As a result, it ensures a high level of security and reliable biometric authentication. In addition to convenience for the public, the solution also strengthens the arena’s operational control, offering greater efficiency in managing large events.
Reaching this significant number of accesses demonstrates how technology is revolutionizing the sports and entertainment industry in Brazil. The partnership between Arena Fonte Nova and Imply® represents an important step forward in the modernization of Brazilian stadiums, combining security, innovation, and operational excellence on a single integrated platform.
With projects present in more than 125 countries, Imply® continues to lead technological evolution in arenas, stadiums, and major events. We develop solutions that transform the public experience and drive results for managers and operators.
Visit https://imply.com/engb/access-and-ticket/facial-recognition-validator/ and discover the future of major events.
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