Ceisc União Corinthians and Imply® ElevenTickets launch payments with the team’s jersey

Unprecedented initiative in Brazil transforms team jerseys worn by fans into digital wallets, using chips with credits for game access, product, and service purchases

The official sponsor of Ceisc União Corinthians, a two-time national champion club that leads the largest basketball fan membership program in Brazil, Imply® ElevenTickets is innovating with a pioneering project in Brazil.

Have you ever thought about accessing your favorite team’s game and making payments using just your jersey? This technology, developed by Imply® ElevenTickets, is already a reality for fans of Ceisc União Corinthians, a club that draws the highest average attendance in the NBB Championship.

The team’s new jersey will allow members to access games and make payments. To enter the Arnão Arena, members will only need to pre-register according to the schedule to be announced by the club, and then simply bring the team’s crest close to the access validator—it’s that easy. Additionally, all fans can use the new jersey to purchase snacks and drinks during the game, conveniently without needing to carry wallets, cards, or cash—even if their phone runs out of battery, access and purchases are guaranteed. Simply bring the crest near the reader, and the transaction is completed.

The functionality extends beyond game days: purchases and payments can also be made at partner establishments throughout the city. Moreover, in addition to the jersey, members can make fast and secure transactions using their membership cards with RFID technology, ensuring exclusive advantages, discounts, promotions, and cashback.

According to Diego Puntel, basketball director of Ceisc União Corinthians: “This initiative demonstrates our commitment to offering the best to our members and fans with the most advanced technologies on the market. We are dedicated to providing the best experiences, offering more convenience, speed, and comfort. This unprecedented project in the country, with technology applied to our jersey, shows sponsors and fans that they are supporting a team ahead of its time.”

With this solution, the experience becomes modern, practical, and safe both on game days and in everyday life, thanks to partner establishments. Fans can easily add credits for purchases through cashiers, self-service terminals, the website, or at partner locations, providing a wide range of options.

“Our vast experience in operating large-scale events and payment technologies inspires us to innovate continuously. Our commitment is to offer solutions that enhance convenience, combining security and innovation. Cashless technology is extremely versatile, allowing its application in various contexts, such as sporting events, concerts, festivals, VIP areas, events with themed attire, Carnival costumes, as well as school and corporate uniforms, among other possibilities. We are ready to transform any experience into something more practical and fully connected,” adds Tironi Paz Ortiz, Founder and CEO of Imply® Tecnologia.

The payment system uses NFC (Near Field Communication) waterproof chips, applied under the team’s crest. To pay using the crest, fans only need to purchase a jersey with the NFC chip through the portal https://unico.eleventickets.com, at one of the club’s partner sales points, or on game days at Arnão Arena. All new UniCo jerseys will feature an NFC chip under the crest, transforming the jersey into a digital wallet with credits for purchases.

How it works

Activation

Fans purchase the new season jersey, already equipped with the NFC chip under the Ceisc União Corinthians crest;

Then, at the same location where they bought the jersey, fans activate the chip and add credits for purchases;

That’s it! The jersey is now activated with credits and ready for payments!

Purchases and credit recharges

Credits can be used to buy products, food, and beverages during games and to purchase products and services at partner points around the city. Simply bring the club’s crest near the payment terminal, and the transaction is complete;

Fans can check their balance and recharge credits for consumption through various channels: the website, cashiers, mobile terminals, and self-service kiosks at Arnão Arena and partner networks;

Members

Members can use their membership card with RFID and the NFC-equipped jersey to access exclusive advantages, discounts, promotions, and cashback at a wide network of partner establishments throughout the city;

Through prior and specific registration, members will be able to use their NFC-equipped jersey to validate access to Arnão Arena. The club will announce the registration schedule, which will take place in phases, according to membership categories;

Cashless System: A Global Trend

Cashless payments, made via proximity, are a global trend across various industries. The system offers greater speed and security, enhancing the experience and management. For businesses, the cashless system provides real-time reports, facilitating effective sales management and monitoring. For the public, the benefits are clear: more speed, security, and convenience, with various options for recharging and payment plans.

Imply® ElevenTickets: High-Performance Solutions

A leader in Latin America in ticket sales technologies, membership management, and access control for sporting events, Imply ElevenTickets operated 611 games in 16 championships in 2023 alone. With a robust portfolio that includes Conmebol, Flamengo, events like Oktoberfest Blumenau, and attractions such as Rio de Janeiro Botanical Garden, for example, the platform connects experiences and optimizes results for its clients, offering high-performance, customized solutions such as apps, e-commerce, access control, facial recognition, cashless systems, loyalty programs, and staff management.