Coney Play Opens with 10 Imply® Bowling Lanes in Brazil

Coney Play has opened in Ribeirão Preto, Brazil. It is a new themed family entertainment park. At its core are 10 Imply® Bowling Lanes. The venue, in turn, belongs to the traditional Grupo Coney Island Park. Moreover, the project embraces an immersive environment. In other words, the scenography evokes wildlife, with walls that suggest an abandoned setting. Each lane runs the interactive Evolution Bowling Show (EBS). Finally, instead of standard TVs, the complex installed an Imply® LED panel. As a result, every match becomes a visual experience.

A New Entertainment Hub in Ribeirão Preto

Ribeirão Preto strengthens its position as a leisure hub in Brazil’s interior. Therefore, the arrival of Coney Play expands the local offering. The venue belongs to Grupo Coney Island Park, founded in 1940. Additionally, the group runs well-known attractions in the city, such as Park do Gorilão and Casa do Gorilão. Consequently, with Coney Play, the group widens its indoor portfolio. In this way, it takes family entertainment to a new themed level.

The theming is the venue’s immediate differentiator. Inspired by wildlife, the park blends elements that mimic a refuge reclaimed by nature. Likewise, the walls evoke a mysterious, abandoned scene. In this sense, bowling is not just a game. On the contrary, it belongs to an immersive narrative for children, teens, and adults.

Imply® Bowling Lanes with Evolution Bowling Show (EBS)

At the heart of the operation are the 10 Imply® Bowling Lanes. They follow a quality standard recognized in more than 125 countries. Moreover, each lane integrates the Evolution Bowling Show (EBS). This is Imply®’s interactive system. Thus, the traditional scoreboard gives way to a dynamic audiovisual experience. On every throw, for example, there are animations, effects, and real-time interaction.

The EBS speaks directly to Coney Play’s themed concept. Instead of static screens, players follow immersive content. This content, in turn, reinforces the wildlife identity of the space. As a result, each match feels more engaging for groups of friends and families. The technology also allows different game modes. Therefore, the appeal grows in both casual play and competition.

Instead of standard TVs, Coney Play installed an Imply® LED panel. The solution delivers more brightness, definition, and visual continuity across the room. In addition, it supports the EBS animations. In this way, the venue’s communication gains superior image quality.

Entertainment venues looking for this kind of solution have a clear path. For instance, they can explore Imply® Bowling Lanes for entertainment centers. Thus, they can assess how to integrate bowling, technology, and a themed experience in a single project.

Why Are Family Entertainment Centers Investing in Bowling Lanes?

Because bowling delivers high turnover and appeal for all ages. Additionally, it generates recurring revenue in a compact footprint. Unlike seasonal attractions, a lane works all year round. Therefore, it serves everything from birthday parties to tournaments. As a result, it raises both dwell time and the operation’s average ticket.

By adopting the Evolution Bowling Show, Coney Play adds another component. The interactive experience builds visitor loyalty. Moreover, each throw turns into a show. In this way, shareable moments emerge on social media. These moments drive word of mouth, which is decisive for family parks. Therefore, the mix of lanes, interactive system, and LED panel is hard to replicate.

For venues that combine dining, games, and scenography, bowling works as an anchor. It draws the group and sustains the visit. In addition, it spreads the flow across the whole space. Finally, this combination positions Coney Play as a leisure reference in Ribeirão Preto.

Discover why Imply® Bowling Lanes are the choice of entertainment venues worldwide. Explore Imply® Bowling Lanes and bring international-standard technology to your project.