The EcoRodovias Group is the largest highway operator in Brazil, operating in eight states. Comprising 11 concessionaires, it manages more than 4,700 km of roads. Since 2022, a strategic partnership has made Imply® the main technology provider for traffic management modernization. Currently, over 2,600 km are covered by modern Variable Message Signs (VMS) Imply®. The EcoRodovias Group has already implemented the solution in several concessions, such as EcoVias do Araguaia (Mid-North and Center-South), EcoRioMinas (Southeast), EcoNoroeste (São Paulo countryside), and Eco050 (Minas Gerais/Goiás).
In a new and important stage of modernization, the EcoRodovias Group relies on Imply® to strengthen road safety and communication efficiency. A total of 47 new Fixed VMSs were installed along more than 700 km managed by EcoRioMinas, a group concessionaire. Connecting Rio de Janeiro to Minas Gerais, the federal highways BRs 116, 493, and 465 now feature cutting-edge technology that optimizes communication between the concessionaire and the thousands of drivers who use the route daily.
Imply® Fixed VMSs not only provide essential resources for urban mobility but also display alerts, speed reduction recommendations, and alternative routes in case of traffic congestion. This technology makes a significant contribution to accident prevention, making the equipment a strategic ally in road safety. Equipped with high-intensity LEDs, the panels ensure excellent visibility of information, even under sunlight, reaching up to 300 meters. Messages are configured and transmitted in real time and remotely, thus ensuring speed and efficiency in driver communication.
Imply® PMVs: technology and trust for traffic communication
Imply® Variable Message Signs (VMS) represent the most advanced in visual communication for traffic. With visibility of up to 300 meters, they transmit alerts, speed guidance, and real-time information with maximum clarity, both day and night. The high-brightness LED technology, combined with smart light sensors, ensures excellent viewing without glare while reducing energy consumption.
Designed for high durability, Imply® VMSs are manufactured with premium quality materials and go through rigorous quality control processes, achieving IP65 protection level. This allows 24/7 operation with resistance to vibrations, pollution, temperature changes, humidity, and other adverse weather conditions.
The Full Matrix solution displays color messages, images, and even videos, making communication more impactful and adaptable to different situations. In addition, Imply® VMSs comply with international standards such as NTCIP, ANTT/DNIT, and NEMA TS4, ensuring performance and reliability in any scenario.
Management is carried out simply and practically through the SuperMídia platform, accessible from any internet-connected device. This makes it possible to update, schedule, and monitor content in real time and remotely, offering convenience and operational efficiency.
Each project is developed to meet the specific needs of each client, thus reinforcing the versatility of the solution. Learn more: https://imply.com/engb/panels/fixed-variable-message-sign-vms/
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