Gramado prepares to celebrate 40 years of Natal Luz with Imply® ElevenTickets
Recognized as one of the largest Christmas events in the world and the biggest in Latin America, Natal Luz enchants more than 2 million visitors every year in Gramado, Brazil. The city is one of the most desired tourist destinations in Brazil.
In 2025, the event will mark a historic milestone: the celebration of its 40th anniversary. The commemorative edition promises to surprise audiences with 88 days of pure magic, featuring new productions, unprecedented special effects, and thrilling reinterpretations of classics that have marked generations, such as the Nativitaten show, the Great Christmas Parade, and the charming Christmas Village. Get ready for an even more grand season, with stunning sets, state-of-the-art lighting technology, and heart-touching soundtracks celebrating the true essence of Christmas. For 2025, the promise is an even grander show, with renewed sets, new lighting technologies, and emotional soundtracks to celebrate the Christmas spirit.
More than an event, a moment to live unforgettable experiences
Open-air shows, themed parades, engaging concerts, and immersive experiences transform Gramado into a true fairy tale, boosting tourism and stimulating the local economy. More than an artistic attraction, Natal Luz is a powerful economic engine. According to city data, the event generates over USD 90 million per season, creating thousands of jobs and boosting the tourism production chain.
More than 2,000 professionals, including artists, technicians, seamstresses, set designers, and artisans, join forces to create this unique experience. Today, tourism accounts for 86% of Gramado’s GDP, and hotel occupancy reaches an impressive 75% during the event. Research shows that 97.6% of visitors choose Gramado because of Natal Luz, and 99.9% recommend the experience. “Natal Luz is much more than an event: it’s part of Gramado’s identity. This special edition is a tribute to the past and a gift for the future of the city’s tourism. We are preparing an edition that will go down in history, with innovations that will thrill and reinforce the magic of Christmas in Gramado,” says Rosa Helena Pereira Volk, President of GramadoTur.
Technology that enchants: Imply® ElevenTickets confirms strategic partnership
To maintain excellence and offer an experience worthy of the celebration, GramadoTur once again chose Imply® ElevenTickets as the official technology partner for the 2025/2026 edition. With a complete portfolio of smart and customized solutions, Imply® will be responsible for ticket sales and audience access control.
“With each edition of Natal Luz, we aim to evolve so that the visitor’s experience is even better, from ticket purchase to accessing the shows. Our goal is to help the event remain a global reference in Christmas celebration, using cutting-edge technology and quality services. Solutions that provide convenience and comfort to visitors and optimize management for organizers,” highlights Tironi Paz Ortiz, CEO of Imply®.
Since 2016, Imply® ElevenTickets has played a key role in Natal Luz operations, delivering impressive results with advance ticket sales, access control, and high-performance operational support. “Imply Tecnologia was a fundamental strategic partner in the last edition for the success of Natal Luz in Gramado. They delivered excellent operations, with ticket sales, access control, and dedicated operational teams. We are very satisfied to have Imply® by our side, and together we provide unforgettable moments for millions of people, with a smooth and modern experience. We are very pleased with the support and operational efficiency that transforms the management of major events like ours. Imply® offers much more than technology; they deliver partnership, security, innovation, and excellence,” says Rosa Helena.
Plan to live the magic
The 40th anniversary edition of Natal Luz will take place from October 23, 2025, to January 18, 2026. Shows will start at 8 pm. Among the confirmed highlights:
Nativitaten: 24 performances at the lake of Serra Park Events Center, with an impressive fusion of lights, music, and special effects.
Great Christmas Parade: 37 performances on Avenida das Hortênsias, with all the Christmas magic in the heart of the city.
New attractions: two more major shows to be announced soon.
Ticket sales will be announced soon and will be carried out through integrated channels, offering convenience and practicality to visitors. Secure the best seats in advance and live a unique experience.
Service
40th Natal Luz in Gramado
From October 23, 2025, to January 18, 2026
Gramado, Brazil
Program: Open-air shows, themed parades, concerts, Christmas decorations, and immersive experiences.
Info: www.natalluzdegramado.com.br
Tickets: Soon at eleventickets.com
Technology that transforms great events into great experiences
With over 20 years of expertise and presence in more than 125 countries, Imply® ElevenTickets is a reference in technology solutions for major premium events and attractions. In 2024, over 10 million tickets were sold through the ElevenTickets platform. The company offers an integrated and customized solution to turn each event into a memorable success, not only focusing on high performance but also on security and user experience. Want to transform your event with cutting-edge technology? Learn more at: https://imply.com/engb/access-systems/
