Historic edition of Natal Luz de Gramado: art, Christmas spirit and Imply® ElevenTickets technology

One of the largest Christmas events on the planet celebrated its historic 40th edition between October 23, 2025 and January 18, 2026. The grandeur of Natal Luz de Gramado was officially recognized by Guinness World Records as the longest Christmas event in the world.
There were 88 days in which Gramado, Brazil, was transformed into an open-air spectacle. Streets and spaces filled with lights, colors and emotion, squares and avenues that became living stages to celebrate the spirit of Christmas. Throughout the season, around 2.8 million visitors immersed themselves in this unique atmosphere, where every detail invites people to live, feel and share the magic of Christmas.

Imply® ElevenTickets: the technology behind the magic of the 40th Natal Luz

The experience that enchants millions of visitors becomes even stronger with the excellence technology of Imply® ElevenTickets. From ticket purchase to access to event attractions, the platform delivers an integrated, secure and efficient operation, contributing to a smooth, organized and truly memorable experience for both the public and event management.
At the 40th edition of Natal Luz de Gramado, Imply® ElevenTickets was exclusively responsible for the official ticket sales channels. The project brought together the complete ecosystem of ElevenTickets Imply® solutions: sales across multiple connected channels, including direct sales via WhatsApp, intelligent control of people and vehicle access, and specialized support teams, ensuring operational efficiency and a qualified experience for both visitors and organizers.
“Celebrating the 40 years of Natal Luz alongside GramadoTur is a milestone for Imply®. It was an honor to act as the technological partner and official ticketing company of one of the largest Christmas events in the world, contributing to a historic edition. Throughout the entire season, we put into practice the best of our technology and services, focusing on efficiency, security and the audience experience. Our commitment was to go beyond operations: to innovate in management, enhance every point of contact with visitors and help transform millions of journeys into memorable moments. The result is an even stronger, more connected event prepared for the future,” highlights Tironi Paz Ortiz, CEO of Imply®.

40 years enchanting audiences and building memories

Among the major highlights of this edition, the traditional Grande Desfile de Natal once again thrilled audiences on the iconic Avenida das Hortênsias. Nativitaten – Show do Lago, with its engaging combination of music, theater and interactive lighting effects, created a sensory experience that delighted thousands of spectators.
Revolutionizing the concept of modern illusionism, the Illusion Show led the audience on a true journey through the universe of magic, surprising people of all ages. And among the most remarkable moments of the year, Gramado hosted Roberto Carlos’ Show. The event was chosen to record TV Globo’s traditional year-end Special, consolidating Natal Luz as a stage for the country’s major spectacles. With the support of Imply® ElevenTickets technology, the entire Natal Luz operation took place with safety, fluidity and comfort, ensuring a positive experience for both the audience and the organization.

“Imply® was a fundamental strategic partner for the success of Natal Luz de Gramado and delivered an excellent operation, with ticket sales, access control and dedicated operational teams. We are very satisfied to have Imply by our side, and together provide unforgettable moments for millions of people, with a fluid and modern experience. We are very pleased with the support and operational efficiency that transform the management of large events like ours. Imply® offers much more than technology – it delivered partnership, security, innovation and excellence,” says Rosa Helena Pereira Volk, President of GramadoTur and Natal Luz.

Technology for large-scale premium events and attractions

Recognized as one of the leading references in event technology in Brazil, Imply® ElevenTickets has more than 20 years of experience in developing innovative solutions for the entertainment, sports and tourism attractions market. With presence in more than 125 countries, the company stands out for creating its own hardware and software technologies, tailor-made for complex, high-demand operations.
Imply® ElevenTickets Platform offers a complete ecosystem for managing large-scale events and attractions. It integrates ticket sales, multiple sales channels, access control, intelligent validations, real-time data and specialized operational support. This approach ensures efficiency, security and high performance at every stage of the operation.
With extensive experience in large-scale events and premium attractions, Imply® ElevenTickets consolidates itself as an all-in-one solution, ideal for organizers seeking operational excellence, scalability and technological innovation.

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