Imply® ElevenTickets Elevates Experiences at Natal Luz de Gramado
The spirit of Christmas in shows worthy of Hollywood. This is Natal Luz de Gramado, which concluded its 39th edition. During the event, the city of Gramado, Brazil, was transformed into a true Christmas tale, with decorated streets, illuminated squares, dazzling shows, enchanting parades, and memorable performances. Shops, bars, restaurants, and hotels also joined in the festive atmosphere, making Gramado even more magical. This unique atmosphere makes Natal Luz de Gramado known as the largest Christmas event in Latin America and one of the largest Christmas spectacles in the world.
Imply® ElevenTickets: The Technology Behind the Magic
The public’s enchanting experience was enhanced by the modern and agile technology of Imply® ElevenTickets. From purchasing tickets to accessing attractions and experiences, Imply® ensured an impeccable operation, combining innovation, security, and efficiency.
“Imply® was a fundamental strategic partner for the success of Natal Luz de Gramado, delivering an excellent operation, including ticket sales, access control, and dedicated operation teams. We are very pleased to have Imply ® by our side, and together we provide unforgettable moments for millions of people with a smooth and modern experience. We are highly satisfied with the support and operational efficiency that transforms the management of major events like ours. Imply offers much more than technology – it delivers partnership, security, innovation, and excellence.” Rosa Helena Pereira Volk, President of GramadoTur and Natal Luz
Imply® ElevenTickets was exclusively responsible for operating the sale of tickets for the 39th Natal Luz de Gramado. The project included ElevenTickets Imply® technologies and services, with ticket sales across various integrated channels, in addition to access control for people and vehicles, and support teams.
“We combine technology and services to provide the best experiences for visitors and optimize management for organizers,” highlights Imply’s CEO, Tironi Paz Ortiz.
A Memorable Edition
The 2024/2025 edition began on October 24 and concluded on January 19, 2025, delivering a true Christmas spectacle throughout 88 days of shows and parades in the streets of Gramado. An event of this scale and technical level requires excellence and expertise in ticket management and public access control. Imply® ElevenTickets managed ticket sales through an intuitive and customized platform. Additionally, the Imply® ElevenAccess system ensured fast and accurate validations, while real-time data collection provided valuable strategic insights for the organization.
Iconic Attractions and Efficient Operation
Among the highlights of this edition, the Grand Christmas Parade) returned to the iconic Hortencias Avenue. And the Nativitaten Lake Show, offered a magical combination of music, theater, and interactive lights. Thanks to the advanced technology of Imply® ElevenTickets, the entire event was carried out with complete safety and comfort.
Technologies for Premium and Large-Scale Events and Attractions
Imply® ElevenTickets is recognized as one of the leading references in the technology market in Brazil. With over 20 years of experience and a presence in more than 125 countries, the company stands out for developing customized hardware and software technologies for innovative brands. The ElevenTickets Imply® Platform has provided integrated and high-performance solutions for large-scale events and attractions.
With extensive experience in large-scale events and premium attractions, Imply® ElevenTickets is an all-in-one solution that integrates tools and services to manage events and attractions in one place.
Plan the Success of Your Event
If you want to transform your event into an unforgettable success, count on Imply®’s customized solutions. Learn more: https://imply.com/engb/access-systems/