Imply® ElevenTickets is the Official Ticketing Platform for Gramado’s Major Events

Imply® ElevenTickets has been selected as the official ticketing platform for the main events promoted by Gramadotur, the municipal authority responsible for planning, organizing, and delivering Gramado’s largest tourism and cultural events in Brazil.

Through this partnership, Imply® ElevenTickets will provide integrated solutions for online and on-site ticket sales, event management, e-commerce, sales channels, integration with partner agencies, and access control systems for Gramadotur’s events and official products, including the Gramado Film Festival, Natal Luz, Gramado in Concert, Vindima em Gramado, ChocoPáscoa Gramado, and Festa da Colônia.

This achievement reinforces Imply® ElevenTickets’ position as one of the leading technology platforms for event management, ticketing, and access control in Latin America, expanding its presence in projects that attract millions of visitors and generate significant economic, tourism, and cultural impact.

Gramado is a National Benchmark in Tourism and Major Events

Recognized as one of Brazil’s leading tourist destinations, Gramado has established itself as a benchmark for hosting major events. Together, these events attract visitors throughout the year. The city’s calendar features attractions that drive tourism, strengthen the regional economy, and promote Gramado nationally and internationally.

In this context, technology plays a strategic role in ensuring not only operational efficiency, but also scalability and operational security. It also provides an increasingly intuitive purchasing experience for tourists, residents, travel agencies, and event organizers. The integration of Imply® ElevenTickets systems will further expand process digitalization and strengthen the commercialization of events promoted by Gramadotur.

Agency Integration and New E-Commerce Platform Expand Sales Opportunities

According to Gramadotur’s Administrative and Financial Director, Marcos Freire, the new platform represents significant advances in the commercial management of events. “The biggest improvement is the availability of an API for partner agencies and the addition of an e-commerce platform,” says Freire.

Through API integration, registered agencies will be able to check ticket availability in real time, make reservations and sales directly within their own systems, issue vouchers, and access updated information about available events. This will provide greater agility, connectivity, and sales opportunities.

Technology That Drives Major Events

For Imply® ElevenTickets CEO Tironi Paz Ortiz, this new phase expands the company’s contribution to some of the most important events on Brazil’s tourism and cultural calendar.

“We are making available all the expertise of Imply® ElevenTickets in technology, innovation, management, and operational intelligence, helping each event achieve even higher levels of efficiency, security, and visitor experience. We thank Gramadotur for its renewed trust and long-term vision, which strengthens this strategic partnership. We will continue investing in technology and specialized services to support event growth, boost tourism, and deliver memorable experiences to the millions of visitors who choose Gramado as a destination every year,” says Tironi.

Historic Results Reinforce the Potential of Gramado’s Events

The results recently achieved by Natal Luz demonstrate the scale and relevance of the events promoted by Gramadotur. During its 40th anniversary edition, held between October 2025 and January 2026, the event recorded historic figures, consolidating its position as one of the largest themed festivals in Brazil.

A total of 153,672 tickets were sold, and 174,811 admissions were issued throughout the 88-day program. The event attracted approximately 2.8 million visitors and generated more than R$420 million for the local economy. The average occupancy rate of the main shows reached 95%, the highest level of the last decade.

The two flagship Natal Luz shows alone sold 129,619 tickets, representing a 55% increase compared to the previous edition, which recorded 83,230 tickets sold. These results highlight Gramado’s ability to attract audiences, generate economic impact, and drive regional tourism.

Imply® ElevenTickets’ participation in Gramado and these events reinforces its commitment to delivering robust technological solutions for large-scale operations. In doing so, the company contributes to the continuous enhancement of the visitor experience and the success of event organizers.

Learn more about the complete ElevenTickets solutions hub for major events: https://imply.com/engb/access-systems/