Imply® guarantees a memorable experience for 2.3 million people at Natal Luz de Gramado

Since October, the entire city of Gramado, Brazil, is surrounded by the Christmas spirit. Squares are decorated, charming lights adorn the whole city and theatrical, musical, parades and events thrill tourists and residents. The 34th edition of Natal Luz de Gramado closed on January 12. The Imply® Group was responsible for the exclusive sale of tickets for the shows, and access control.

Through the powerful Eleven360® platform, the group was responsible for the integrated sale of tickets over the internet, ticket offices and ATMs. In addition, systems and equipment for controlling access for people and vehicles were also provided. Natal Luz also had all the specialized support of our on-site technical team, in order to ensure the best experience for visitors.

Natal Luz de Gramado is considered one of the largest Christmas celebrations in the world. In this 34th edition, it attracted 2.3 million visitors. The event surpassed the mark of more than 200 thousand tickets sold. “It was a pride and a great opportunity to show our work to the entire Brazilian population that visits Gramado during these 81 days of attractions,” said Imply® Group CEO, Tironi Paz Ortiz.

The 35th edition of Natal Luz already has a date to happen. It will be from October 22, 2020 to January 10, 2021.

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