Imply® Outdoor LED Digital Signage Integrates Clear Channel Brazil Expansion
Imply® is part of an important moment in the history of Clear Channel Brazil: the expansion of the company’s operations to five new Brazilian cities. In the state of Rio Grande do Sul, Caxias do Sul received 40 Imply® Outdoor LED Digital Signage units, elevating the Out Of Home (OOH) media presence in the city and impacting thousands of clients daily.
Clear Channel is one of the largest media companies in the world, responsible for Times Square in New York. Operating in 25 countries, the company is present in over 2,000 cities and displays 500,000 advertising faces. The company’s focus is on creative solutions to generate awareness, interest, and conversion for various partners. Such a global presence demands the best quality and delivery available in the market.
Therefore, Clear Channel chose Imply® as a partner in this venture, expanding the brand in Brazil. “We needed a solution with quality, better profitability, and delivery deadlines. Clear Channel Brazil demands a very high level of quality, and there are few companies in Brazil capable of meeting this need, like Imply® does,” says Robin Callegari, Product Director of Clear Channel in Latin America.
Outdoor LED Digital Signages are powerful tools for disseminating brands and advertising messages, reaching thousands of people every day. The equipment can be positioned in strategic locations with high traffic, increasing the presence of messages. The Imply® Outdoor LED Digital Signages are made with high-quality materials, vandalism-resistant systems, high-brightness LEDs, remote update system integration, and more.
Imply®: Customized Solutions and Agility in Delivery
Outdoor LED Digital Signage is an OOH media, an important ally for advertising strategies. Therefore, it is essential that they are made with high-quality materials and technology, trademarks of Imply®. The panels are developed with carbon steel materials, forming a highly resistant structure.
Agility is part of Clear Channel’s values, and Imply® accepted the challenge of delivering the Digital Signage in record time, with impeccable quality. “We were looking for a partner capable of quickly delivering products, enabling us to accelerate our growth. We were very impressed with the diversity of business segments, the structure, and the level of industrial sophistication of Imply®, and the commercial proposal was attractive. Another factor in our choice was a partner company culture that is very open to innovation and improvements,” emphasizes Callegari.
As a leader in OOH media worldwide, Clear Channel found a technological and sustainable business partner in Imply®, also recognized globally for the quality of its products. “With the solution provided by Imply®, we were able to create more business in various cities in Brazil, ensuring timely delivery and a high level of service. The solution has enhanced our capacity to install more digital screens on the streets, accelerating our growth in Brazil. With the increase in the number of cities we operate in, we can offer network business opportunities to our clients, who can instantly reach a much larger audience. In this project, we also highlight the digitization of screens and the increasing use of data and technology, which allows us to offer more effective and impactful solutions,” highlights the Product Director of Latin America.
Digital Signage as a Business Opportunity
Imply® equipment features a double-sided LED display. The electronic panel shows time, date, automatic countdown to a date, temperature, programmable messages with effects and dynamic advertising with Full Color technology. The Outdoor LED Digital Signage is integrated with the Imply® SuperMedia platform, allowing for easy and agile remote advertising changes. It is also possible to schedule lighting activation at specific predetermined times or automatically via a light sensor.
Thinking about investing in Out Of Home media? Contact us, and let’s plan a personalized solution for you! Learn more about Outdoor LED Digital Signage: Outdoor LED Digital Signage – Media Out of Home Signs – Imply® Technology