With important achievements in professional basketball, Mogi Basquete has been building its history since 1995. Two-time São Paulo State champion, South American League champion, and runner-up of the Americas League and NBB Caixa, the club maintains a continuous process of evolution, connecting sports tradition with technological innovation. Since July 2025, Mogi Basquete has relied on Imply® ElevenTickets solutions to enhance management and elevate the fan experience.
With the platform, the club now operates a portfolio of tools that reduces friction, increases engagement, and boosts revenue. The registration database grew by 2,750%, strengthening the relationship between the club and its fans. Mogi uses fan data to create segmented communications, personalized campaigns, relationship automations, and offers with higher conversion rates. At the same time, the generated information adds value to commercial assets for sponsors, with clear metrics on audience behavior and flow. In this way, technology, marketing, operations, and experience work together in an integrated manner.
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During this period, the club has already recorded consistent growth in the number of members, attendance per game, and revenue. As a result, technological robustness supports audience expansion and revenue growth. Revenue-focused actions brought fans even closer to the club through membership campaigns, generating an increase of more than 1,000% in the membership base. Another strategic front, ticket sales, also showed strong performance. Combined, ticket and membership revenues increased by around 100%.
The CEO of All Sports, Paulo Pinto, highlights the importance of the partnership with Imply® ElevenTickets, which elevates not only the fan experience but also the club’s management to a new level. “More than implementing technology, with Imply® ElevenTickets we structured a management model guided by data, fan experience, and integrated revenue generation. We now have new tools to strengthen relationships with fans and create actions that continuously bring supporters closer to Mogi. This shows that when technology, marketing, operations, and experience work together, fans respond. The results speak for themselves and show that the club has entered a new level of management and performance.”
Even with the 2025/2026 season still underway, the data already anticipates consistent results, taking the club to a new level and reinforcing Mogi Basquete among the main names in the NBB Caixa. Average attendance per game, for example, jumped from 600 to more than 2,000 spectators, with games already exceeding 4,000 fans.
Mogi Basquete entrusts Imply® ElevenTickets with the solutions that drive this progress. The hub brings together systems such as ElevenMembership for membership management; ElevenAccess for access control at Ginásio Hugo Ramos; and ElevenTicketing for online and on-site ticket sales. These tools, integrated with the specialized consulting of the Imply® ElevenTickets Results Acceleration Program, enable data-driven management, more qualified fan experiences, greater loyalty, and consistent revenue growth. The Results Acceleration Program is a specialized advisory focused on actions to increase revenue.
Paulo Pinto also reinforces the union of technology and club tradition to keep the passion for the sport alive among fans. “Mogi Basquete is experiencing a cycle of sustained growth. The partnership with Imply® ElevenTickets provides us with a technological foundation, data intelligence, and consulting solutions for this growth in audience, revenue, and brand value. Our commitment is clear: to honor the club’s history while building the future of Mogi Basquete through innovation and management.”
Arena modernization is also advancing with the implementation of Full Color LED Perimeter Panels, transforming the sports environment into a true stage for digital experiences.
Hosting its games at Ginásio Hugo Ramos, the traditional “Hugão,” Mogi Basquete competes this season in the Campeonato Paulista and NBB Caixa with a new technological standard in its infrastructure. The Full Color LED Court Perimeter Panels provide high visual impact and immersion, with more than 280 trillion colors. Dozens of panels are distributed around the court, each with a resolution of more than 880 thousand pixels.
Manufactured in carbon steel, the equipment features IP65 protection and a brightness adjustment system with more than 260 levels, ensuring high performance, image definition, and excellent visibility under any lighting conditions.
Discover the countless possibilities to leverage your business with Imply® ElevenTickets solutions. Access https://imply.com/engb/access-and-ticket/cashless/
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