Oktoberfest Santa Cruz do Sul Announces Licensing Agreement with Imply® and Ispartner
The Oktoberfest Santa Cruz do Sul, the third largest German festival in the world, held annually in Santa Cruz do Sul, Rio Grande do Sul, Brazil, has just announced the licensing of its brand to the companies Imply® and Ispartner. This strategic alliance promises to further enhance the success of the event, offering unique experiences to visitors and creating new opportunities for the event’s business ecosystem.
Under this new contract, Oktoberfest Santa Cruz do Sul will launch an exclusive line of official products, such as mugs, hats, and souvenirs, all produced with an improved standard of quality and creativity. This excellence is the result of the innovative vision and combined expertise of the companies involved, committed to offering the best to the visitors of Oktoberfest Santa Cruz do Sul. For the event, this licensing marks a significant step in strengthening and evolving the festival.
A Successful Partnership
Ispartner, a leader in the lifestyle licensing market, reinforces its commitment to driving brand growth and corporate progress. Luciana Vitorino, CEO of Ispartner, states: “Oktoberfest Santa Cruz do Sul is an event that symbolizes a rich cultural tradition, and we are dedicated to exploring new opportunities in the licensing market, creating products that capture the essence of this unique celebration.”
Imply®, on the other hand, is a long-standing partner of Oktoberfest Santa Cruz do Sul. Recognized as a leading technology company in Brazil, with over 20 years of experience and a presence in more than 125 countries, the company stands out for developing customized hardware and software technologies for innovative brands. Since 2010, Imply® has provided high-performance solutions for the Oktoberfest Santa Cruz do Sul, integrating ticket sales across various channels, cashless payments for food and beverage consumption, access control for large crowds, and operational support services, with hundreds of professionals involved. These solutions ensure that Oktoberfest Santa Cruz do Sul is more technological, modern, and efficient, providing great experiences for the public and ensuring effective management for the organization.
“We are very pleased to announce the licensing partnership with Oktoberfest Santa Cruz do Sul, along with the launch of an exclusive e-commerce platform where official products will be available for Brazil and the world. Our commitment is to elevate the quality of the event every year, providing the best experiences to visitors and modernizing the management. For us at Imply®, it is an honor to celebrate the essence and values of the event, ensuring that each licensed product meets these quality standards. We are excited to take the Oktoberfest Santa Cruz do Sul brand to new heights,” emphasizes Tironi Paz Ortiz, CEO of Imply®.
Ricardo Bartz, president of the Association of Business Entities of Santa Cruz do Sul (Assemp), highlights the potential of this initiative: “We have a powerful brand in our hands: Oktoberfest Santa Cruz do Sul. Having partners like Imply® and Ispartner for brand licensing allows for larger-scale production, ensuring the supply not only of the festival’s demands but also the presence of these products on store shelves. This is of utmost importance. And not just during Oktoberfest Santa Cruz do Sul, but throughout the year, in retail operations, so that people can enjoy these products always. This is an important step in brand positioning and event promotion. Having these products in consumers’ hands year-round is fundamental for the institutional recognition of the brand.”
39th Oktoberfest Santa Cruz do Sul Celebrates German Immigration
With this new licensing agreement, Oktoberfest Santa Cruz do Sul reaffirms its commitment to quality, tradition, and fun, providing an unforgettable experience for all visitors and celebrating German culture with even more vigor and authenticity. With a shared vision of innovation and excellence, Imply®, Ispartner, and Oktoberfest Santa Cruz do Sul are ready to continue redefining the licensing market and setting new standards of success in their future collaborations.
In 2024, the 39th edition of Oktoberfest Santa Cruz do Sul will take place on October 10-13, 17-20, and 24-27. Gastronomy, music, culture, and tradition inspire every detail of this special edition, which celebrates the bicentennial of German immigration in Rio Grande do Sul and the 175th anniversary of the arrival of German immigrants in Santa Cruz do Sul. Honoring the rich German tradition and culture that have shaped this history, the 39th Oktoberfest Santa Cruz do Sul will have the theme “Celebrating German Immigration.” For more information and to stay updated with the latest news, visit the official website: https://www.oktoberfestsantacruz.com.br