Planeta Atlântida 2025: Imply® Technology in Largest Festival in Southern Brazil
Established as the largest music festival in Southern Brazil, Planeta Atlântida 2025 delivered an edition full of innovations. More than 80,000 attendees experienced an immersive event over two days. Reinforcing its diverse musical identity, 39 artists took the stage, blending different genres and styles of Brazilian and international music. To make the experience even more incredible for festival-goers, Imply® ElevenTickets was present with its cutting-edge cashless technology. The purchase of food and beverages within the complex was powered by the ElevenCash top-up and payment system. This solution transformed the festival wristband—also used as the event ticket—into a digital wallet. Attendees could top up funds, and all payments were made via contactless transactions directly with the wristband.
To enhance the participant experience and optimize service times, the Imply® ElevenCash Cashless platform provided self-service kiosks and mobile top-up stations, strategically placed throughout SABA. Another innovation at the festival was the Arena Open Bar area. With a privileged view of the main stage, access acquisition and validation were also facilitated through the ElevenCash platform.
ElevenCash: The Future of Your Business Is Here
Digital transformation is revolutionizing payment methods, making transactions faster and more efficient. The cashless model, which eliminates the need for physical money, is becoming a global trend across various industries. Contactless payments remove the need for cash and cards, offering greater convenience and agility for both consumers and businesses. More than just speed and security for users, the ElevenCash Platform is a powerful management tool, providing real-time access to essential data for informed decision-making. This information enhances operational efficiency and drives outstanding results.
The ElevenCash platform is intuitive and was developed in collaboration with major operators to offer the best experience for the public, vendors, and event organizers. It enables faster service by eliminating the need for cash handling or PIN codes, while also allowing the registration of fixed or variable-priced products, including images for easier selection.
With complete control over points of sale, inventory, and product sales, ElevenCash ensures efficient management. Even in cases of internet outages or instability, the platform maintains offline transactions, allowing sales to continue smoothly and reliably. For administrators, real-time dashboards and reports facilitate ticket sales monitoring, consumption tracking, and access control—all within a single interface.
ElevenCash presents clear and precise information, optimizing management response time during operations. Additionally, the platform automates financial and operational processes, ensuring security, convenience, and efficiency in financial reconciliation.
Access now https://imply.com/engb/access-systems/ and experience the technology that best adapts to your event.