Play Games Maceió Opens with 4 Imply® Mini Bowling Lanes

Play Games, the entertainment park inside Parque Shopping Maceió in the state of Alagoas, Brazil, has just added 4 Imply® Mini Bowling Lanes. The attraction sits on the mall’s L3 level, in the Cruz das Almas neighborhood, and joins a lineup of more than 20 attractions. As a result, Maceió now has a new compact bowling option, designed for kids, teens and adults to play together.

In summary

What happened: installation of 4 Imply® Mini Bowling Lanes at an indoor mall park

Who: Play Games Maceió, the entertainment park at Parque Shopping Maceió

Where: L3 level, Parque Shopping Maceió, Av. Comendador Gustavo Paiva, 5945, Cruz das Almas, Maceió, AL, Brazil

Technology used: Imply® Mini Bowling Lanes

Key results: 4 lanes running at once, a game for all ages, a new attraction for parties and groups

Play Games Maceió Expands Family Entertainment at Parque Shopping Maceió

Play Games occupies the L3 level of Parque Shopping Maceió and brings together more than 20 family attractions. The park also has a party room that hosts children’s birthday celebrations, which makes it a regular meeting point for groups. In addition, it opens Monday through Saturday from 10 a.m. to 10 p.m., and on Sundays from noon to 10 p.m.

In this context, Mini Bowling fits right in. After all, bowling takes minutes to learn, brings different generations into the same game and works especially well for celebrations.

The project also adds another address to the portfolio of Imply® bowling projects in Brazil and around the world, which includes entertainment centers, resorts, malls and private homes.

How Imply® Mini Bowling Lanes Work at Play Games Maceió

Imply® Mini Bowling keeps the dynamics of traditional bowling on shorter lanes. The balls are smaller and lighter, so players hold them in the palm of their hand, with no finger holes. In practice, this makes the game easier for children and first-time players.

At the 4 lanes of Play Games, key features include:

Pneumatic bumpers: side barriers that keep the ball out of the gutter, especially useful for kids and beginners.

RGB LED lighting: light effects run along the lanes, the pins and the ball lift. This way, every throw gets a visual response.

Compact footprint: the Mini Bowling line fits spaces starting at 8.25 m (about 27 ft) in length, with a modular design adapted to each floor plan.

Low-maintenance operation: the equipment is built for heavy traffic, just like at Play Games Maceió. Therefore, it suits mall parks with daily crowds.

Finally, Imply®’s ISO 9001 Quality Management System, along with CE and UL certifications, backs the quality of the equipment.

Indoor parks and malls considering a similar attraction can explore Imply® Mini Bowling for compact spaces and request a project based on their floor plan.

Why Are Indoor Mall Parks Investing in Mini Bowling?

Few park attractions can do what a single lane does: host whole families, groups of friends and birthday parties at the same time.

For operators, bowling offers another advantage, since it doesn’t depend on weather or season. In a tourist city like Maceió, that means a leisure option that works on a rainy day as well as in peak season.

The 4-lane layout also helps operations. Several games run in parallel, the line moves faster and larger groups can play side by side. Similarly, Bonkers Go Crazy, a renowned Arab chain of family entertainment centers (FECs), adopted the same format in Al-Qatif, Saudi Arabia.

Imply®: bowling designed and manufactured in Brazil

Imply® is the largest bowling manufacturer in Latin America, with more than 22 years in business and a presence in more than 125 countries. The company develops its own hardware and software and supports every project from planning through installation, staff training and after-sales service.

Discover why Imply® Mini Bowling Lanes are the choice of entertainment venues worldwide and explore the complete Imply® Mini Bowling line.