Records and Innovation in Event Management: The 2024 Journey of Imply® ElevenTickets

Records and Innovation in Event Management: The 2024 Journey of Imply® ElevenTickets

The year 2024 was extraordinary for Imply® ElevenTickets, marked by impressive figures and records. Throughout the year, our platform processed the sale of 10 million tickets, connecting millions of people to unique and innovative experiences.

Remarkable Statistics and Impacts of 2024

The Imply® ElevenTickets platform brings together the best and most comprehensive tools to modernize management and enhance experiences. We are a benchmark in providing integrated technologies for ticket sales, e-commerce, consumption management, membership management, and access control.

In 2024, we were at the forefront of:

  • 424 sports matches across 18 championships, supporting 19 clubs and national teams.
  • Over 1,800 cultural events and premium attractions across Brazil, offering unforgettable experiences for managers and audiences alike.

The results of 2024 directly reflect the remarkable efficiency of our technologies in event and attraction operations, reaffirming our commitment to excellence and the success of our clients.

Infographic showcasing record-breaking data and innovation in event management by ElevenTickets in 2024, visually highlighting milestones.

Leadership in the Sports Market

The performance and robustness of Imply® ElevenTickets technology were essential in achieving 7 of the 10 largest audiences in Brazilian soccer in 2024, with an impressive 31% market share in the Brazilian Championship Series A. Additionally, we reached an unprecedented milestone: 3,800 tickets processed per minute for a single event.

Beira Rio stadium eleventickets

Key Sports Highlights of 2024

  • Record for the top revenue generating sports event in Brazil: USD 2.7 million at the Brazil Cup Finals, with 61,305 attendees.
  • Access control at 18 renowned stadiums, 6 of which feature facial recognition, providing unmatched precision and agility.
  • Operations for large-scale events in Latin America, such as the Venezuelan National Team matches, FIFA World Cup 2026 Qualifiers, and the U-20 Club World Cup Final.
  • Attendance record for the Brazilian Women’s National Team in the match against Jamaica, with 33,272 fans at Arena Pernambuco.
  • An unprecedented initiative in Brazil transformed Ceisc União Corinthians jerseys into digital wallets, enabling access to games and purchases via embedded NFC chips.

“Imply® provides us with a platform of cutting-edge technology, enabling high-performance ticket sales, efficient access control, and agility in our relationship with fans and members. I can confidently say that Imply® is our main partner,” says Yuri Romão, President of Sport Club do Recife.

“Imply® has been a great partner of Club Athletico Paranaense since 2014, supporting us in ticketing and access control innovations,” states Fernando Volpato, COO of Club Athletico Paranaense.

Our platform is tailored to meet the unique needs of each business, automating operational tasks and saving time. Its comprehensive solutions, combined with reliability, expertise, and a dedicated team, have proven to be a game-changer for our clients.

“Imply® gives us the support we need, bringing innovation, new experiences, and convenience,” confirms Mauro Araújo, President of Arena do Gremio.

Raising Standards in Attractions and Events

Iconic events such as Oktoberfest in Blumenau/SC, Chapecó/SC, Itapiranga/SC, and Santa Cruz do Sul/RS adopted our integrated solutions to ensure absolute success. Blumenau’s Oktoberfest, the largest German festival in the Americas and the second largest globally, welcomed 579,222 visitors, surpassing the previous year’s 454,000. The result? A historic profit of USD 1.6 million, representing a 59% growth compared to 2023.

“Imply® delivered yet another excellent operation, including ticket sales, access control with facial recognition, cashless solutions, and dedicated operational teams. The introduction of facial recognition and licensed product sales were key innovations this year,” highlights Guilherme Guenther, General Director of the festival.

Our solutions were also pivotal in the success of major events and attractions, such as Natal Luz de Gramado, the Gramado Film Festival, Formula E, Expointer, and more. We also provided exceptional experiences at renowned attractions like the Rio de Janeiro Botanical Garden, Maracanã Tour, and São Pedro Theater. Organizations like SESC rely on our technology to ensure efficient and secure access across all their gyms and pools in Rio Grande do Sul state.

The Power of Personalization and Digital Transformation

Audiences crave unique experiences, and personalization is the key to achieving extraordinary results. Studies show that 80% of consumers prefer personalized interactions, reinforcing the importance of modern and flexible platforms like Imply® ElevenTickets.

Personalization transforms consumers into loyal fans, maximizing results. According to Marcos Senna, Marketing Director of Clube de Regatas do Flamengo: “Technology has helped us interact with our audience more efficiently. Imply® has been with Flamengo since 2017, bringing significant expertise in soccer management to our daily operations.”

Our tools enable comprehensive management of the fan journey, generating valuable data and insights. By connecting every stage of the process, the possibilities multiply.

“The hub developed in partnership with Imply® revolutionizes Internacional’s relationship with fans and members, offering content, information, technology, and convenience,” says Victor Grunberg, Vice President of Sport Club Internacional.

Imply® ElevenTickets Solutions: Innovation in Every Detail

Explore solutions that revolutionize event management:

1. Data Analytics for Strategic Decisions

Advanced dashboards, detailed reports, and real-time monitoring to enhance operations.

2. Omnichannel E-Commerce

Seamless ticket and product sales through apps, web, POS, and kiosks, with upsell and personalized promotions.

3. Intelligent Access Control

Quick validations, facial recognition, and touchless integration for secure and efficient entry management.

4. Cashless Payments

Multiple payment options like NFC wearables, RFID, QR codes, and in-seat delivery for maximum convenience.

5.Assisted Operations

Qualified support teams ensuring operational excellence at every event.

6.Digital Signage with FullColor Panels

Dynamic screens showcasing scores, interactions, and advertisements.

Projections for 2025: Breaking Barriers

In 2025, we will continue innovating with cutting-edge technology and personalized solutions, helping our clients boost results and deliver unforgettable experiences.

“The year 2024 marked an extraordinary journey for Imply® ElevenTickets, solidifying our commitment to elevating event and attraction management. We broke records, connected millions to unforgettable experiences, and delivered outstanding results for our clients and partners,” shares Tironi Paz Ortiz, CEO and Founder of Imply®. “Looking ahead, we are more motivated than ever to keep innovating. Personalization and digital transformation are the foundations for creating memorable experiences. In 2025, we will further refine our market-leading technologies and drive advancements that will transform how events and attractions are managed. Innovation is our essence, and we are ready to make the upcoming year another milestone of success and achievements.”

Contact Us

Discover how our technologies can transform your event management and take your operation to the next level: https://imply.com/engb/access-systems/