Founded in the 1980s, Postos SIM has become the largest gas station network in Brazil, with more than 190 units in the South and Southeast regions. A reference in urban and highway gas stations, the network modernized its visual communication through Imply® Full Color LED Panels. Installed on the federal highway BR 116, in the region connecting the municipalities of Canoas and Esteio, towards the northern coast, the panel stands out for the intensity of its colors and the quality of its images.
With a total area of 13.5 m², it offers a visual spectacle with over 280 trillion colors. High-brightness LEDs provide clear visibility even from a distance and under direct sunlight. More than advertising, the Panels provide efficient communication with the public, delivering attractive, dynamic, and high-impact messages. The SIM Network is present on several high-traffic federal and state highways and seeks innovation through the cutting-edge technology of Imply® Full Color LED Panels.
From static media to digital experience
The evolution from traditional printed billboards to modern digital LED panels has completely transformed the way brands and companies communicate in urban and highway environments. Before, each campaign required graphic production and manual installation. Now, content can be updated in seconds, providing greater agility, savings, and autonomy for advertisers. Besides operational efficiency, LED technology opened space for rich formats such as videos, animations, and interactive elements. This visual dynamism, combined with brightness and intense colors, makes communication more impactful. It also prolongs public attention and boosts engagement, increasing message retention.
More than a display: Imply® Panels are strategic tools that not only attract attention but also generate engagement and strengthen brand presence. Learn more at: https://imply.com/engb/panels/full-color-displays/
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