Tauá Resort João Pessoa opens with Imply® Bowling Lanes

João Pessoa is entering a new chapter in Brazilian tourism. At the Cabo Branco Tourist Hub, by the sea, Grupo Tauá opened the doors of Tauá Resort João Pessoa. It is the largest project in the chain’s history and its debut in the Northeast. The resort spans 300,000 square meters of land, backed by a R$ 700 million investment and a leisure area designed in detail for demanding families. Among the attractions of this high-end structure are the Imply® Bowling Lanes, installed in the guests’ exclusive entertainment area.

Bowling takes the stage alongside roughly 9,000 square meters of pools, a surf simulator, a wave pool, a theater, a spa and a convention center. Together, they reinforce the resort’s promise: comfort, technology and fun in a single place. Moreover, the finish matches what guests expect from one of the most respected resort chains in the country. For this reason, the resort chose the lanes to serve both adults and families, with smooth, reliable and visually striking gameplay.

Alex Volfe, Sports, Leisure and Entertainment Coordinator at the resort, highlights the partnership with Imply®. According to him, “the lanes bring more leisure options to guests’ families, upgrade the space and make the entertainment more fun. “Imply® has been our partner for many years and stands out for the quality and robustness of its products. In addition, it has an excellent support team that is always ready to help,” says Volfe.

Fourth resort in the Tauá chain cements a 20-year partnership

The arrival of the lanes in João Pessoa carries special meaning. The relationship between Grupo Tauá and Imply® began in 2005 and now spans more than 20 years. With the new unit in Paraíba, four resorts in the chain run Imply® Bowling Lanes. This choice follows the group’s expansion across Minas Gerais, São Paulo, Goiás and, now, Paraíba. Each new opening repeated the same decision, and that continuity says a great deal about the results delivered over the years.

Imply® Bowling Lanes are built for intensive operation in entertainment venues. The system combines high-durability mechanics, an easy-to-use interactive terminal and lighting features that turn every game into a memorable moment. For a resort that welcomes guests all year round, this means constant availability, predictable maintenance and a consistent experience every season. In this way, the technology works behind the scenes so guests notice only the fun.

Bowling drives entertainment at high-end resorts

Bowling is no longer a supporting act in leisure hospitality. In resorts competing for the attention of families and corporate groups, the entertainment area weighs on the booking decision and the length of stay. A well-installed lane keeps guests inside the property when the weather does not cooperate. In addition, it serves different age groups in the same activity and generates extra revenue for the operation.

Therefore, high-end developments treat bowling as part of the experience, not as a standalone item. At Tauá, the bet connects to a clear positioning: exclusivity, comfort and variety under one roof. Imply® Bowling Lanes support that promise with robust equipment, close technical support and a track record of more than two decades alongside the chain. Consequently, the partnership renewed in João Pessoa shows the choice still makes sense, now facing the largest project the group has ever built.

Discover why Imply® Bowling Lanes are chosen by entertainment venues around the world. Explore Imply® Official Bowling Lanes.