Trend: The Potential of Bowling Lanes in Hotels and Resorts

Innovate in entertainment, transform your hotel or resort into an unparalleled leisure destination, and increase guest satisfaction with Imply® Bowling Lanes. Combining sophisticated design, cutting-edge technology, and fun for all ages, our Bowling Lanes turn entertainment into a strategic differentiator. Hotels and resorts that incorporate bowling enhance their appeal, attract new audiences, and build customer loyalty by offering a modern, interactive alternative that elevates the perceived value of the establishment. Surprise your guests and create memorable moments that go beyond conventional hospitality. Check out some success stories of hotels and resorts enhancing guest experiences with bowling and get inspired to innovate:

Grand Palladium Colonial Resort & Spa @ Playa del Carmen, Mexico

Renowned for its excellence in hospitality and creating memorable experiences for guests, the Palladium Hotel Group further enhanced its leisure offerings by incorporating new attractions that increase customer satisfaction. Imply® Bowling exemplifies the group’s commitment to continuously modernizing its facilities and services, ensuring extraordinary and unforgettable moments. With this addition, the Grand Palladium Colonial Resort & Spa delivers top-notch entertainment, solidifying its position as a benchmark destination for tourists seeking luxury, comfort, and a wide variety of leisure options in a paradisiacal setting. According to Sergio Zertuche, Chief Marketing Officer of the Palladium Hotel Group, “Entertainment is a major pillar of our company. We aim to create memorable experiences for our clients.”

Resort Bahia Principe @ Punta Cana, Dominican Republic

The beaches of the Caribbean attract millions of tourists yearly to enjoy the sea, relax, and experience the unique offerings of luxury hotels and resorts along the coastline. In Punta Cana, the Bahia Principe Resort innovated its guest attractions by installing 3 Imply® Mini Bowling Lanes. Compact and modern, these lanes use smaller and lighter pins and balls, making the experience more accessible to children while guaranteeing fun for the whole family. One significant advantage is the possibility of installation in reduced spaces, starting at just 8.25 meters.

Hotel Fazenda Mazzaropi @ Taubaté, Brazil

Considered one of the top destinations in São Paulo’s countryside, the hotel boasts four Imply® Bowling Lanes as a high-quality entertainment option for all ages. According to Jorge Artur Girelli Ribeiro, the hotel’s administrator: “We strive to provide unique and diverse experiences for our guests, and the Bowling Lanes are a new leisure option aimed at pleasing all ages while complementing the numerous attractions we already offer. Bowling is a fun activity that can attract families and groups of friends. Additionally, it increases guests’ time spent in common areas of the hotel, encouraging consumption in our bars and restaurants. We chose Imply® technology because of its recognized quality and innovation in the industry. What surprised us most was the attention to detail and the support provided, from installation to staff training. Imply® demonstrated that they have an excellent product, giving us confidence that we made the right choice. The user-friendly interface and customization options of the bowling lanes are significant differentiators. Imply® technology allows us to adjust settings according to our guests’ preferences. We can place our branding on all equipment screens. Furthermore, integration with management systems enables us to monitor and optimize lane usage with ease. The Bowling Lanes further enrich our guests’ experiences, creating memorable moments for families.”

Le Diamond Rock Hotel @ Tignes, France

This luxury boutique hotel combines sophistication and comfort amidst the stunning alpine landscapes. In addition to its high-standard accommodations, the 5-star hotel offers a variety of amenities, including a panoramic bar, restaurant, spa, and two Imply® Bowling Lanes. “Our guests love the bowling. It’s great entertainment for friends and families,” says Anne Dumez, General Manager.

Salinas Premium Resort @ Salinópolis, Brazil

Located about 220 km from Belém, the resort has elevated its leisure and entertainment offerings by inaugurating four modern Imply® Bowling Lanes, bringing a vibrant attraction that delights guests of all ages. Combining fun, technology, and interaction, the bowling experience at Salinas Premium Resort has solidified the resort as a comprehensive destination, where every detail is designed to amaze and foster loyalty.

Bendito Cacao Family Resort @ Águas de Lindóia, Brazil

Combining refinement, luxury, and immersion in nature, the resort owned by Cacau Show, Brazil’s largest fine chocolate company, presents a unique theme inspired by the world of chocolate. Its accommodations reflect this essence, featuring sophisticated facilities rich in details that evoke the brand’s iconic products. Among the many attractions, the highlight is the Choco Bowling: an interactive space that blends innovation and technology, offering visitors a premium leisure experience. Regarding the attraction, Rafael Santos, Manager of Sports, Leisure, and Entertainment at the resort, comments: “The Imply® Bowling Lanes have enabled the leisure complex to gain a new revenue-generating focal point due to their excellent cost-benefit ratio, while also providing guests with a high-quality leisure and entertainment option. We chose Imply® because of their excellent market positioning and the recommendations we received.”

Cassino All Inclusive Resort @ Poços de Caldas, Brazil

Famous for its thermal waters with relaxing and therapeutic properties, the resort attracts visitors seeking wellness and quality entertainment. The venue expanded its leisure options with the Bowling Lanes, which have been a hit and have increased guest satisfaction. “We prioritize the guest experience, and since we welcome many families, we needed an environment where they could interact across all age groups. Bowling provides that, in addition to being a great recreational differentiator. We chose Imply® for their reputation and quality, and we are very happy,” emphasizes Beatriz Oliveira, Marketing Manager at the Cassino.

Portobello Resort & Safari @ Mangaratiba, Brazil

Renowned for its natural beauty, Portobello Resort & Safari offers a safari with 500 animals from various ecosystems and has expanded its leisure options with the inauguration of an exclusive space housing four Bowling Lanes.The Bowling Lanes were integrated into a carefully decorated environment, in perfect harmony with the surrounding nature. With a unique lighting system and vibrant visual effects, the space creates an engaging atmosphere that delights players of all ages. This initiative reinforces Portobello’s commitment to providing unique and unforgettable experiences, solidifying its status as a complete destination that combines nature, comfort, and high-level entertainment. “We installed the Imply® Bowling Lanes to innovate guest entertainment. Since the lanes opened, we’ve received praise and significant demand for this attraction. I must highlight the excellent service we received from Imply®, from the beginning of negotiations to after-sales. The team was helpful, professional, and very efficient,” adds Ivana Brasão, Director of Portobello Resort & Safari.

Tauá Resort @ Alexânia, Brazil

Known for its luxurious facilities with numerous leisure attractions, the Tauá Hotels and Resorts chain inaugurated the Tauá Resort Alexânia, featuring 4 Official Bowling Lanes and 2 Imply® MiniBowling Lanes. The chain also has 4 Imply® Lanes at Tauá Resort in Caeté and 4 Imply® Bowling Lanes at Tauá Resort in Atibaia. Through bowling, Tauá Resorts offer innovative entertainment attractions that ensure fun for guests of all ages. The resort boasts a vast 13,700 m² leisure area, including pools with varying temperatures and depths, jacuzzis overlooking the Cerrado, a cinema room, a game room, and multipurpose courts. With this infrastructure, Tauá Resort Alexânia has established itself as a reference destination in Brazil’s Midwest, providing high-quality leisure and entertainment experiences for the whole family. “Bowling is one of the hotel’s main attractions. Our guests are amazed by the facility’s structure and comfort,” assesses Pedro Vieira, Marketing Manager at Tauá Resorts.

Mira Serra Park Hotel @ Passa Quatro, Brazil

Recognized for providing leisure and comfort experiences for the entire family, Mira Serra Park Hotel has expanded its entertainment options with two Bowling Lanes. This new addition offers guests a modern and innovative experience, combining fun with cutting-edge technology in a sophisticated environment. In addition to bowling, the hotel stands out for its high-end gastronomy, comfortable accommodations, and various leisure areas, creating the perfect setting for moments of relaxation and family fun. The introduction of the Bowling Lanes reinforces Mira Serra Park Hotel’s commitment to offering unique and unforgettable experiences to its visitors.

Cantos e Contos Boutique Hotel @ Campos do Jordão, Brazil

This high-luxury destination located in the “Brazilian Switzerland” has expanded its entertainment options with four Imply® Bowling Lanes, offering guests a fun and technologically advanced experience amidst the stunning landscapes of the Serra da Mantiqueira. João Carlos Marques Pantaleão, the hotel owner, emphasized the importance of this addition: “Bowling is a differentiator for the hotel, enhancing the guest experience and contributing to an increase in bookings. I chose Imply® based on recommendation and trust. I highlight the excellent post-sales support and the professionalism in all negotiations. Now, guests leave the hotel even more satisfied with this attraction.” With this initiative, the Hotel reinforces its commitment to providing unique and memorable experiences to its visitors, combining sophistication, comfort, and quality entertainment.

Pine Lake Marina Water Resort @ Sedgefield, South Africa

This paradisiacal destination offers a variety of activities for its guests. Situated on the shores of Swartvlei Lake, the resort is perfect for those seeking tranquility while also providing options for water sports enthusiasts. Facilities include paddle boats, water skiing, slides, five pools, a heated pool, a tennis court, a squash court, canoeing, a jacuzzi, and four Imply® Bowling Lanes.
This initiative reflects a growing trend in the hospitality industry to modernize leisure areas, offering high-tech experiences that cater to all ages. Bowling, in particular, has proven to be an excellent opportunity to enhance guest satisfaction, delivering fun and interactivity during their stay.

Desert Palace Hotel & Casino Resort @ Upington, South Africa

This destination combines fine dining, relaxation, and high-quality entertainment with four Imply® Bowling Lanes. The resort’s CEO, Phillip James, expressed satisfaction with the partnership, highlighting: “We had a very professional contract. I highly recommend Imply®.”

Le Roc @ Avoriaz, France

Avoriaz is one of the largest ski resorts in France and one of the most beautiful holiday destinations in the world. The resort attracts tourists looking to enjoy snowy mountain activities and relax in luxurious hotels and resorts. To provide a new entertainment option for its guests, the owners of Le Roc resort decided to install four Imply® Bowling Lanes in the establishment. Le Roc offers two distinct environments to its guests. Le Lounge Roc is a lounge with bars and restaurants, ideal for those who want to enjoy the view while savoring drinks and high-quality cuisine. Meanwhile, Le Strike Rock is a gastropub featuring various arcade games, pool tables, and Bowling with Imply® Technology.

Resort Stoneridge @ Idaho, United States

A destination for those seeking the countryside atmosphere with peace and tranquility. Located in Blanchard, Idaho, USA, Resort Stoneridge offers thousands of square meters dedicated to leisure, adventure, and fun. Surrounded by stunning landscapes, guests can enjoy natural and artificial pools, golf, tennis courts, and Imply® Mini Bowling. Designed for family entertainment, Imply® Mini Bowling ensures fun for all ages.

Hotel PlanB @ Saint-Gervais-les-Bains, France

Imagine yourself surrounded by snow-covered mountains, ski slopes, and breathtaking landscapes. This is the setting of the charming Hotel PlanB in Saint-Gervais-les-Bains, France. Nestled at the foot of the majestic Mont Blanc, the highest mountain in Western Europe, PlanB combines the elegance of historic architecture with an unparalleled luxury experience. Now, the hotel surpasses expectations by bringing the fun and technology of Imply® Bowling Lanes to its guests and visitors. More than just a hotel, PlanB is a complete destination. With a traditional restaurant that delights the palate, a coworking space for those seeking productivity, and areas for events and leisure, it offers unique experiences for tourists and locals alike. And the main highlight? Imply® Mini Bowling, which adds innovation and entertainment to the environment, making every visit even more memorable. Saint-Gervais-les-Bains is the perfect destination for adventure lovers. Mountaineering, skiing, hiking, and outdoor sports attract travelers from around the globe, who gather in this charming French commune to explore the Alps. Now, Imply® Mini Bowling at PlanB adds a modern and irresistible touch to the region.

Village Resort @ Jaboticatubas, Brazil

The moments of fun and joy experienced by visitors at Village Resort in Minas Gerais now feature Imply® technology. The resort selected the company to upgrade the existing bowling lanes, originally installed in 1996. The space has been revitalized, and Imply® technology was introduced to deliver the modernity that Village Resort guests deserve.
Located about 50 minutes from Belo Horizonte, in the city of Jaboticatubas, in the Serra do Cipó region, the Village Resort spans 360 hectares of preserved nature and 12,000 m² of constructed area, offering visitors a high-quality structure. The resort boasts various spaces, including seven restaurants and numerous entertainment options for all ages. Bowling is part of this lineup, catering to both children and adults. The sport attracts kids and is suitable for all ages. Moreover, it is a fantastic leisure activity as it is weather-independent, perfect for celebrations and events, intuitive, and incredibly fun!

Fun and Profitability: A Smart Investment

Adding Bowling Lanes to your Hotel or Resort is not just an innovation in entertainment but also a proven business strategy. Customized entertainment spaces boost occupancy, encourage longer stays, and create new revenue opportunities. Moreover, with Imply®’s exclusive support, you will have a solution tailored to your property’s needs, from design to installation and after-sales service. Stand out in the hospitality market and solidify your position as a leading destination by offering an experience that combines comfort, sophistication, and high-standard entertainment. Learn more about the advantages and solutions Imply® offers: https://imply.com/engb/bowling-and-entertainment/