Imply® ElevenTickets closes 2025 consolidated as one of the leading technology platforms for event, sports, and entertainment management in Brazil and Latin America. The year was marked by consistent growth, high operational performance, and the expansion of technologies that make the audience experience more seamless, secure, and integrated. Since 2007, Imply® ElevenTickets has accumulated USD 600 million in transactions and more than 65 million tickets sold. These numbers reinforce the solidity of the operation and the trust of event organizers and attractions that use technology as a strategic foundation for their businesses.
Tecnologia global para projetos de alta performance
Presente em mais de 125 países, a Imply desenvolve soluções integradas que modernizam operações e geram valor. Conte com a segurança de quem é líder em inovação para impulsionar o seu negócio.
Large-scale operational efficiency
Imply® ElevenTickets operates a complete ecosystem of solutions, integrating ticket sales, e-commerce, membership management, access control, cashless payments, and advanced data analysis. In 2025, the technology was present in 2,225 sports, cultural events, and tourist attractions, enabling highly complex operations with stability and precision.
Leadership in football and South American sports
In sports, especially football, Imply® ElevenTickets maintained a prominent position. In 2025, the platform operated in 18 national and international championships, with large-scale operations and high technological demands.
“We have worked together since 2017 and, over this time, the company has been responsible for providing technologies and services through the integrated platform for ticket sales, membership management, access control with facial recognition and app, in addition to recently installing the two new stadium video boards. We are certain that we will continue to do great work together,” said Victor Grunberg, Vice President of the Management Council of Sport Club Internacional.
One of the main milestones of the year was processing 2,500 tickets per minute in a single event, during the Copa do Brasil final, highlighting the platform’s ability to support extreme demand peaks without loss of performance.
Among the sports highlights of the year are:
The highest revenue in Brazilian football in 2025, with USD 2.4 million and an audience of 62,420 fans at the Copa do Brasil final at Maracanã;
Operations at major international events, such as the CONMEBOL Libertadores final at Estádio Monumental de Lima, a spectacle for more than 60,000 spectators;
- Beyond operations, Imply® ElevenTickets advanced the digitalization of the fan journey, with digital wallet solutions, benefit integration, and unified data, strengthening relationships between clubs and their audiences.
Major events and cultural attractions
The platform also played a central role in operating major events and attractions in 2025, including parties, concerts, festivals, theaters, parks, tours, and museums.
Imply® ElevenTickets was responsible for operating eight of the largest Oktoberfests in Brazil, including Blumenau, the largest in Latin America and the second largest in the world, and Santa Cruz do Sul, the third largest in the world. Together, the eight events welcomed more than 1.1 million visitors and generated USD 18 million. Oktoberfest Blumenau closed the 2025 edition with a record profit of USD 2,2 million, a 25% increase compared to 2024. According to Guilherme Guenther, General Director of Oktoberfest Blumenau, “Oktoberfest is more than a celebration. It is an economic and emotional engine for Blumenau. Imply® played an essential role in the results achieved and once again delivered an operation of excellence.”
Another highlight was Planeta Atlântida, the largest music festival in southern Brazil, where more than 80,000 people used the cashless system to consume food and beverages, in addition to the sale of premium and open bar areas through the platform.
In Gramado, Natal Luz, the world’s longest-running Christmas show, used ElevenTickets solutions to manage large volumes of visitors with a high level of control and precision. The Gramado Film Festival, the country’s leading audiovisual event, also relied on the platform’s technology.
As highlighted by Rosa Helena Pereira Volk, President of GramadoTur and Natal Luz, Imply® plays a fundamental role in enabling large-scale events to establish themselves as high-level cultural destinations. “Imply® Tecnologia was a fundamental strategic partner for the success of Natal Luz de Gramado. It delivered an excellent operation, with ticket sales, access control, and dedicated operational teams. We are very pleased to have Imply by our side, and together to provide unforgettable moments for millions of people, with a seamless and modern experience. We are very satisfied with the support and operational efficiency that transforms the management of large events like ours. Imply® offers much more than technology, it delivered partnership, security, innovation, and excellence.”
Data and intelligence for strategic decisions
In 2025, Imply® ElevenTickets expanded the use of data analytics to support strategic decisions by organizers and managers. Real-time dashboards, process automation, and data intelligence began guiding marketing, operations, and audience relationship actions, in line with the growing demand for personalized experiences.
Integrated portfolio and future vision
The platform brings together solutions such as omnichannel sales, intelligent access control with facial recognition, membership management and loyalty programs, cashless payments, smart taps for beverage self-service, Super App, self-service terminals, digital panels, and assisted operations with specialized teams. All integrated into a single technological environment to maximize operations.
With the results of 2025, Imply® ElevenTickets reinforces not only its strategy of sustained growth but also continuous innovation. Expectations for 2026 include expanding its presence in new markets, launching strategic features, and continuing to raise the standard of event, sports, and attraction management by connecting technology, scale, and performance in increasingly complex operations.
Commitment to constant evolution
Tironi Paz, CEO and founder of Imply®, highlights that the past year brought even more solidity and representativeness to the ElevenTickets brand, providing security and even greater goals for the coming year. “The 2025 cycle represented a significant advance for Imply® ElevenTickets , reinforcing our purpose of transforming the management of events and attractions through technology. It was a period of consistent growth, exceeding goals, and expanding the impact of our solutions, connecting millions of people to increasingly intelligent, secure, and memorable experiences, while generating real value for clients and partners. As we project 2026, we remain even more confident and driven by continuous innovation.”
The CEO also emphasizes the importance of product and service personalization for clients. “Personalization, data intelligence, and digital evolution continue as strategic pillars to elevate audience experience and operational efficiency for managers. Our commitment is to constantly evolve solutions that are already market references, as well as accelerate the development of new technologies that redefine how events and attractions are planned, operated, and experienced. In 2026, our focus is on expanding results, simplifying processes, and creating unique, connected experiences for both our clients and end audiences. We believe that innovating means anticipating the future, and at ElevenTickets Imply®, this vision is part of our DNA. We are prepared to make 2026 another year of achievements, growth, and shared success.”
Share this post: