When tradition and innovation meet, the experience becomes even more amazing. In its 40th edition, Natal Luz de Gramado expands its official sales channels with the technology of Imply® ElevenTickets, the official ticketing partner of the event. The platform now allows ticket purchases directly through WhatsApp, ensuring convenience, speed, and comfort for visitors, who can secure their spot at the shows using the world’s most popular messaging app.
The virtual service is simple and intuitive: choose the show, the date, select your seat on the map, the type and quantity of tickets, and choose the payment method. Just save the official number +55 (51) 2106-8010 and start the conversation. With speed and security, the system brings even more technology to the largest Christmas show in Latin America, which welcomes more than 2 million visitors every edition.
Here’s how simple it is to get your ticket through WhatsApp:
Start a conversation with the official number +55 (51) 2106-8010
Registration validation: The AI-powered automated service checks if there’s already an active registration. If not, a link is sent to complete it. Then, an authentication code is sent to your email to ensure process security. After validation, the chatbot presents the available ticket options.
Show and date selection: Choose between the Grand Christmas Parade, Nativitaten, or Illusion. Then, the available dates will be displayed.
Sector, type, and quantity: View the event map to select the desired sector, then choose the ticket type and quantity.
Integrated payment: Make the payment via Pix, debit, or credit card using a secure link.
Confirmation and issuance: As soon as the payment is confirmed, your digital ticket will be sent immediately.
Imply® and Natal Luz: a successful partnership
GramadoTur, the event organizer, once again chose Imply® this year as the official partner for technology and innovation. The Imply® ElevenTickets platform integrates a multichannel ticket sales system, combined with access control and support teams.
“It is an honor for Imply® to be the official ticketing partner for the 40 years of Natal Luz, offering technologies and services that combine convenience, security, and innovation. With ticket sales via WhatsApp, we bring technology to enhance the visitor experience, simplifying access and expanding purchase possibilities. Our commitment is to deliver, together with GramadoTur, a memorable event, with operational and service excellence, reinforcing the magic that makes Natal Luz one of the greatest Christmas events in the world.” Tironi Paz Ortiz, CEO of Imply®
Service
40th Natal Luz de Gramado
From October 23, 2025, to January 18, 2026
Gramado, Brazil
Program: Open-air shows, thematic parades, concerts, Christmas decorations, and immersive experiences.
Ticket sales: At eleventickets.com or via WhatsApp +55 (51) 2106-8010
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