Out Of Home Media: being in the right place at the right time

How many times do you cross the same street or avenue? Whether by car, public transport, bicycle, or on foot, urban commutes have one thing in common: Everyone passes through the same places often.

Being physically close to your key audience allows you to establish a dialogue, generate connection and establish your brand in their routine. It’s like being in the right place, at the right time, every day!

Out Of Home Media is one of the fastest growing media worldwide. Especially in the post-pandemic scenario, with an increasing flow of people on the streets, avenues, parks and open malls, places that serve as a showcase for the dissemination of products, services, businesses and events.

Building relationships between the public and brands is the key point of Out Of Home Media, one of the great protagonists of advertising with advantages that make all the difference, such as: high coverage, 24-hour exposure, penetration in all segments, high impact and excellent value for money. Engagement is another benefit that OOH can provide, in addition of course, to disclosure useful information for the population.

But it is not enough to structure an advertising campaign in the Out Of Home Media without thinking about a quality supplier. Imply® Panels have high technology, innovative design and durability. They are ideal for boosting advertisements with great visual reach, and can even be rented to advertisers to generate revenue.

From megalopolises to small towns in the countryside, Out Of Home increasingly wins over consumers, entrepreneurs and public bodies that rely on external media as a powerful ally in their communication strategies.

Discover all the differentials of Imply® Panels for Out Of Home Media. After all, your client is on the street, and your brand, where are you going to promote it? Learn more: https://imply.com/engb/panels-informative/